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Game Face: The Media Training Playbook

By Bodine Williams

Media interviews reveal character, which is why your answers matter. Game Face deconstructs defining moments from 19 famous interviews to illustrate the verbal skills, techniques, and tactics you’ll need to respond to questions masterfully. Bodine Williams introduces rules of conduct for interviews, putting you in the hot seat alongside the celebrated subjects to show how it’s done. Did Joan of Arc invent the “push button” response Bill Clinton used so effectively? Whose high-profile stumble inspired the rule “Don’t be Seduced By the Attention?” Was it Alex Rodriguez or James Frey who ignored the rule “Assume the Truth Will Come Out?” Ellen DeGeneres heeded the rule on authenticity. Donald Trump’s authenticity stretches credibility to a new level. Game Face, because your self-presentation is everything.

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